Meet the Founder

I'm a wife, mom of two, entrepreneur, and group fitness instructor at Lifetime Fitness—and I pretty much live and breathe all things health, wellness, and fitness-related. Born and raised in New Jersey, I packed up for University of Arizona (Go Wildcats) to study dietetics…and never made it back to the East Coast.

Somewhere along the way, my dietitian career took a plot twist and led me straight to my real passion: creating the perfect energy balls. And let me tell you—I take that mission seriously. What started as a hobby is now selling in all AJ Fine Food locations and over 25 coffee and grocery like stores around the valley.

My goal? To provide delicious and nutrient dense grab-and-go energy balls that are unique in flavor and texture. I broke free from the jar-tasting peanut butter balls, the dry crumbly shelf-stable ones, or the mushy date-heavy bites to craft something truly elevated. Made with raw and organic plant-based ingredients that fuel your body, crush cravings, and keep you satisfied. Perfect for powering through the day or stopping that bedtime snack attack in its tracks.